Ube Cinnamon Rolls

Imagine the soft, pillowy texture of your favorite cinnamon roll, but with a mesmerizing swirl of purple and a delicate, unique flavor that’s part vanilla, part toasted coconut. These are a true labor of love, but the moment you pull them out of the oven, fluffy and fragrant, you’ll know it was worth every second. They’re my most-requested brunch item.

Quick Look

PrepCookTotalFeedsLevel
2 hours25 min3+ hours9 rollsProject

Grab These

  • For the dough:
  • ¾ cup warm whole milk
  • 2 ¼ tsp instant yeast
  • ¼ cup granulated sugar
  • 1 large egg, room temp
  • ¼ cup ube puree (from halaya or powdered)
  • 3 cups all-purpose flour
  • ½ tsp salt
  • 4 tbsp unsalted butter, softened
  • For the filling:
  • 4 tbsp butter, softened
  • ½ cup brown sugar
  • 2 tsp cinnamon
  • For the glaze:
  • 4 oz cream cheese, softened
  • 1 cup powdered sugar
  • 2-3 tbsp milk
  • ½ tsp vanilla extract
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Let’s Make It
Start by activating the yeast. Whisk the yeast and a pinch of sugar into the warm milk. Let it sit for 5-10 minutes until it becomes foamy. This is your proof that the yeast is alive and ready.

In the bowl of a stand mixer, combine the yeast mixture, sugar, egg, ube puree, flour, and salt. Using the dough hook, mix on low until a shaggy dough forms. With the mixer running, add the softened butter one tablespoon at a time.

Knead with the dough hook for 5-7 minutes until the dough is smooth, elastic, and pulls away from the sides of the bowl. It will be a beautiful light purple. Place it in a greased bowl, cover, and let it rise in a warm place for 1-1.5 hours, until doubled in size.

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Punch the dough down and turn it out onto a floured surface. Roll it into a 9×13 inch rectangle. Spread the softened butter for the filling over the surface, then sprinkle evenly with the brown sugar and cinnamon.

Tightly roll the dough into a log, starting from the long side. Using a sharp knife or unflavored dental floss, cut into 9 even rolls. Place them in a greased 9×9 baking dish. Cover and let rise again for 30-45 minutes until puffy.

Bake at 350°F (175°C) for 20-25 minutes, until the tops are golden and the rolls sound hollow when tapped. While they cool slightly, whisk together the cream cheese glaze and drizzle it generously over the warm rolls.

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My Two Cents

  • Calories: About 380 per roll
  • Storage: Best the day they’re made, but still good for 2 days if warmed up.
  • Swaps: Add a handful of toasted macadamia nuts to the filling for a crunch.
  • Pro-Tip:* For the cleanest cuts, use unflavored dental floss. Slide it under the roll, cross it over the top, and pull. It slices without squashing the dough.

You Asked, I’m Answering
Q: Can I make the dough the night before?
A: Yes! After the first rise, punch it down, cover it tightly, and refrigerate overnight. In the morning, let it come to room temperature for an hour before rolling out.

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Q: My rolls didn’t rise very much.
A: Your yeast might be old, or your milk was too hot and killed it. Milk should be warm to the touch, not scalding.

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